RMI Outlet, Rocky Mountain Institute's blogging platform is designed to provide solid information, highlight thought-provoking topics, and foster valuable dialogue with supporters and thought-leaders.
San Francisco, CA – March 14, 2011 – Innoventions, Inc, a pioneering social content and communications company, today announced the launch of RMI Outlet, Rocky Mountain Institute's new blogging solution.
Innoventions customized their blogging module to meet RMI’s unique content management and business requirements, integrating it into the organization’s global content management system (CMS) also engineered by Innoventions.
RMI required a unique environment to consolidate their numerous blogs occurring in multiple places, into a centralized location to offer a streamlined brand and user experience and simplify content curation management at a single CMS console.
Blogging contributors include RMI experts in core practice areas, communications staff, and guest bloggers from the industry.
The technology utilizes existing assets from main site, but functions as an independent microsite, sharing the same content database. The content is also searchable on the main site, but refers to the blogs microsite. The blogs may in turn be syndicated to public blog sites or aggregators via RSS.
Commenting is in very simple format, and is moderated using the same CMS console for all three of RMI’s web sites (rmi.org, retrofitdepot.org and blog.rmi.org)
“RMI is eager to utilize this new communications vehicle to further meaningful discussion about how to drive the efficient and restorative use of resources,” said Jamie Moir, RMI’s Internet Marketing Manager.
In addition to providing digital media strategy and design services, Innoventions has developed a suite of content curation and social media applications around a robust centralized content management system. From user profiles, content and entity clusters, messaging, blogs, wikis, widgets and other collaborative tools, Innoventions is able to provide a seamless user experience to leverage user-generated content. The company also offers an array of content and community management best practices and services.
About Innoventions
Innoventions is a state-of-the-art social communications strategy and design company offering a broad range of easily adaptable social media tools and content management solutions. Founded in 1995, Innoventions is headquartered in Fort Lauderdale with offices in San Francisco. Learn more at www.innoventions.info.
About Rocky Mountain Institute
Founded in 1982, Rocky Mountain Institute (RMI) is an independent nonprofit organization whose mission is to drive the efficient and restorative use of resources. RMI's work supports a vision of a world thriving, verdant, and secure, for all, for ever. Its strategic focus is to map and drive the business-led transition from fossil fuels to efficiency and renewables. For more information, visit www.rmi.org.
Media Contact:
Jason Wilson
jason.wilson@innoventions.info
415-625-3590