Regardless of which area of business our clients are involved in, we specialize in streamlining and developing ideas and concepts into cohesive business strategies and their subsequent transformation into bespoke customer, content and communications solutions.
Sometimes our clients have already done branding work and know what their core branding values are, which use to ensure consistency in the online extension of that brand. Whether we’re collaborating with larger agencies such as Publicis, Hal Riney, Razorfish or Organic or whether we’re helping our clients do the brand work we believe it forms a vital component of everything from user interface to information architecture.
A solid social strategy ensures that the appropriate social media applications are leveraged for the appropriate target audience. Having a social presence involves understanding how your customer uses social media and making sure your brand is involved in the appropriate conversation. To manage the customer experience, companies need to create a strategy that encompasses all customer touchpoints across the organization, including social CRM channels such as Twitter and Facebook.
Understanding our client’s business is key to making sure we are building the appropriate solutions. Gathering information during the discovery process, we work with our clients to formulate short and long term plans of action designed to achieve particular goals or objectives.
We develop strategies and visual and instructional Roadmaps that guide development decisions for our clients and enable them to remain focused during their implementation.
Understanding your audience and where they’re most likely to engage with your brand requires delivering the appropriate content in the appropriate format. Our Customer Management System (CMS) has been fine tuned over many years to make sure content is pliable, repackagable and distributable with easy authoring, editing and moderating capabilities.
UX makes sure your brand is delivered to your customer consistently. Our Customer Experience Management (CEM) is a modernized and enhanced solution to a basic CRM system And allows our clients to oversee and organize every interaction across all channels between its customer and it’s organization throughout the customer lifecycle.
Responsive design is a content presentation approach that recognizes design and interactivity need to respond to a user’s behavior and environment based on screen size, platform, functional capability, orientation and geography. A mix of flexible grids and layouts along with intelligent use of CSS media queries enables a consistent brand experience for customers.
We aren’t interested in reinventing the wheel for our clients, we’d rather focus on building the engine and body to make sure their business drives like a well oiled machine. This frequently involves integrating with third-party APIs and other useful applications.